Young Glory World Champion 2017

8 months. 8 briefs. 8 big name judges. 

Young Glory is the only worldwide creativity competition devoted to awarding creative consistency. Over eight months from September 2016 to April 2017, Tom and I racked our brains and sacrificed our social lives to come up with ideas that ultimately won us the whole competition.
Apart from the glory, the prize was a trip to C2 Montreal where we presented one of our ideas on stage. Winning Young Glory was an incredible experience and really cemented for me the power our industry has to solve large, complicated real world problems. 

Some of our winning ideas are below. For the full range of our thinking check out tomandemma.website. 

Round One - silver medal 

Round One Brief: Get everyone who has some money, to give that money to these foundations helping to cure cataracts in Indonesia.

round two - gold medal

Round Two Brief: Create a pitch that helps viewers understand the power of data and how sharing their medical data could help cure cancer.  

Round Two - Silver Medal

Round Two Brief: Create a pitch that helps viewers understand the power of data and how sharing their medical data could help cure cancer. 

round three - finalist

Brief: Inform young people of the dangers of Fentanyl, to decrease the amount of overdoses. Choose an approach that will have the greatest chance at earning attention and media.

round five - bronze medal

Round Five Brief: Inspire people to take action in their daily lives to fight gender stereotypes, speak up for equality, and spread the message to others.

round eight - presented at C2 Montreal

Brief: Come up with new ways for companies to facilitate refugees’ integration in Canada. The idea has to be mutually beneficial to both the brand and to refugees, i.e, you can’t ask brands to simply donate money to the cause.