Topdeck Took Me

Topdeck Travel

redsuit advertising

This campaign was successful in a competitive pitch for Topdeck Travel's brand campaign. The brief was to change negative perceptions around group travel, and who better to do that than existing #Topdeckers? We invited travellers to post their best travel pics for a chance to be featured in the campaign - boosting the brand's posts, pics, and peer-to-peer recommendations in one campaign.

'Topdeck Took Me' was initially rolled out in Australia, before expanding to the UK and European markets. This wasn't part of the original brief, the client just really liked the idea.

Campaign Artwork

DSN17_373_TD Topdeck Took Me_5880x3060mm - took me to hidden worlds.png

DSN17_373_TD Topdeck Took Me_5880x3060mm - took me to my dreams.png

DSN17_373_TD Topdeck Took Me_5880x3060mm - took me to the scenic route.png

DSN17_373_TD Topdeck Took Me_5880x3060mm - took me to the top of the world.png

DSN17_373_TD Topdeck Took Me_9500x2300mm - took me to the ancient past.png

DSN17_373_TD Topdeck Took Me_9500x2300mm - took me far from work.png

Proof of Postings

Screen Shot 2018-02-02 at 3.54.15 pm.png

Screen Shot 2018-06-04 at 4.50.24 pm.png

Screen Shot 2018-06-04 at 4.50.36 pm.png

Screen Shot 2018-06-04 at 4.50.45 pm.png

Screen Shot 2018-06-04 at 4.51.02 pm.png

Screen Shot 2018-06-04 at 4.51.38 pm.png

Screen Shot 2018-06-04 at 4.51.47 pm.png

The Pitch

All the images used in the pitch artwork came from genuine #Topdecker posts.