Nike: Road to Paris 2024
R/GA
What’s the one thing Nike athletes have that the competition don’t? Air.
Nike Air is a unique Nike innovation that helps the world’s best athletes obliterate what is humanly possible, over and over again. And Paris 2024 was set to be no different. We created an innovation campaign that connected Nike’s new brand platform: Winning Isn’t For Everyone with Nike Air product launches for Running, Football, and Basketball highlighting icons like Sha’Carri Richardson, Kylian Mbappé and Victor Wembanyama across 240+ deliverables.
It was a marathon effort, but we pulled it off, taking over the Nike ecosystem —from dotcom, app, retail and social– before, during, and after sport's greatest stage.
This is how you Win On Air.