Nike: Pride
R/GA
Across America and worldwide, trans and queer communities face coordinated attacks on their rights to participate in sports. Nike called out this bigotry with an integrated digital campaign that highlighted the letters from the LGBTQIA+ acronym to complete its messaging. Because there is no sport without LGBTQIA+.
Launching just after Pride month, the campaign drove our audience to a resources page where they could learn more about supporting all athletes’ right to play sports.
Nike Social
The campaign launched across Nike social channels and was shared across the Internet by top tier athletes and fans alike.
Out Of Home
Billboards in NYC and LA made sure our message was unmissable.
Nike.com
But we needed this campaign to be more than just a message. That’s why we developed an evergreen resource page on nike.com where you can find out how to take action in your own community.