Nike Game Growers

Nike Basketball

R/GA, portland

Girls start playing sports later, drop out earlier, and play less often. They’re pushed out of the game by lack of access, lack of future opportunities, and lack of understanding that there’s more to playing sports than going pro.

So we brought in some heavy hitters for a live show to talk directly to young girls about why staying in sport matters. Best of all, we gave girls power over the message. For the first time ever, you could co-stream Nike’s live show on your own channels. By doing so, Nike transformed viewers into broadcasters and empowered them to spread the message: girls in sport matters.