Campus Crime Scene

University of the Sunshine Coast

redsuit advertising

Brisbane Advertising and Design Awards, Finalist 2016

In 2015, USC had just announced a range of new Criminology and Justice degrees.  So for the Tertiary Studies Expo, we staged a crime and asked people to help us solve it using a series of hidden clues visible only through augmented reality. 

This was a big project for a small regional uni and a small agency team. I was involved from start to finish; developing the concept, writing all the content, structuring the clues, and setting up the stand. 

The stand

The stand at the expo was set up as a real crime scene. Not a single boring brochure in sight.